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Research papers

Comparing apples to pommes

B2B organisations are increasingly challenged with reaching a global and diverse target audience. In order for insights to be actionable across borders, researchers and marketers should be aware of the cultural biases that are at play when conducting...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Conor Wilcock
June 15, 2014
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Citation

Wilcock, C. (2014a, June 15). Comparing apples to pommes . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comparing-apples-to-pommes-